Crown Reef Resort in Myrtle Beach adds water park in major overhaul

The Crown Reef Resort in Myrtle Beach have spent more than $7.5 million this offseason to overhaul the property, adding amenities including a brand-new water park to the facility.

The resort, which includes three hotel towers and a conference center on the south end of Ocean Boulevard, was purchased in August for $16.1 million by a newly-formed group of hoteliers and investors known as Legacy Business Solutions.

CrownReefWaterThe renovations started last fall and the new owners hope the additions and room renovations — scheduled to be complete in May, in time for the tourism season —  will make the 20-year-old resort stand out amid the competitive Myrtle Beach accommodations market.

“The Crown Reef is such a great name, let’s take it where it needs to be,” said Matt Klugman, spokesman for Vacation Myrtle Beach, a cooperative of hotels that includes the Crown Reef.

The sprawling water park will have three slides, standing as tall as 38 feet, as well as a silly sub play area with water sprays and bucket dumps, joining the pools, lazy river and Jacuzzis that already were there.

“This is a true water park,” Klugman said. “It’s something that is exciting and gets attention.”

See more details on the renovation project in this story by The Sun News’ Dawn Bryant or visit CrownReef.com for details on booking a stay in Myrtle Beach.

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