For the fourth year in a row, the Hootie & the Blowfish Monday After the Masters Celebrity Pro-Am at Barefoot Resort’s Dye Club will receive live national exposure through the Mike & Mike in the Morning show.
ESPN’s staple morning sports talk show, which airs from 6-10 a.m. weekdays simultaneously on ESPN Radio and ESPN2 television, is again scheduled to broadcast live from the back of the Dye Club’s first tee prior to the opening tee shot on April 14.
Show hosts Mike Greenberg and Mike Golic are returning through an agreement with marketing cooperative Myrtle Beach Golf Holiday, which sponsors and helps operate the event.
“It has been well received and we feel it has been good for the destination,” Golf Holiday president Bill Golden said. “Though it’s not a specific avid golf audience, there are avid golfers who listen and watch Mike & Mike and ESPN. And it’s a younger audience and I think it’s an area we hadn’t been in.”